Avantgarde Collection- Alexandra Plush

The Alexandra Plush Collection redefines bathroom comfort and elegance. Inspired by the nostalgic opulence of the 1920s Gatsby era, these oversized bath mats, rugs, and runners bring a regal, château-style presence to refined hospitality settings. With a deep, ultra-soft pile, each piece delivers a spa-like experience that feels like pure luxury underfoot.

Unlike common alternatives that rely on rubber backings which are often impractical and short-lived, we’ve preserved the authentic ring-spun method of production (durable substructure without rubber coating), using organic cotton yarns that ensure long-lasting performance, even in high-turnover environments. This blend of indulgence and integrity sets the Alexandra Plush range apart as a true industry rarity.

Available in White and Lord Mud Grey, these mats complement our Platinum towel range and are offered in the following generous sizes:

• XL Bath Mat (60×100)
• Rectangular Rug (120×180)
• His & Hers Basin Runner (60×150)

The Alexandra Plush Collection is more than a finishing touch, it is a bold statement in elevated hospitality.